Downtown Reading Initiatives

Priority Development Area Goals

These initiatives are guided by the Reading Economic Development Action Plan (EDAP) 2016-2022, which recommends the following actions for the Town to pursue in this geographic area:

  • Build community and activate the public realm in Downtown Reading through cultural economic development and placemaking initiatives
  • Enhance walkability and connectivity within the Town
  • Attract and retain existing local businesses
  • Brand and market Reading to attract new investment and customers
  • Promote public/private partnerships and collaboration 
  • Adopt local policies and practices that will facilitate compact development and mixed-use in transit accessible areas

Context Map of the Eastern Gateway and Downtown Reading

  1. Projects
  2. Artbox Mural Program
  3. Bistro Table Program
  4. Bistro Light Public Art Installation
  5. Local Rapid Recovery Plan
  6. Reading Business Improvement District
  7. ReImagine Reading Public Engagement
  8. Wayfinding and Branding
  9. Haven Street Pocket Park

Click on the project tabs to learn more about each Downtown initiative.